“Waste becomes Resource” Campaign: Cradle-to-Cradle Design

Zack Hirschfeld, an activist in our campaign, pointed me to this very powerful concept of cradle-to-cradle design. Imagine what it is like when “Waste becomes Resource” is not an afterthought but already part of the initial design process!!! How!!! Underneath you find William McDonough´s TED talk in half (for people with little time). The full talk is here.

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